Smugglers Cove Adventure Golf – BCP Council delighted with the course’s success

Smugglers Cove Adventure Golf – BCP Council delighted with the course’s success

BCP (Bournemouth, Christchurch, Poole) Council chose Greenspan back in November 2018 to develop an underutilised bit of public space, right next to the pier on Bournemouth beach, into a stunning 18 hole Adventure golf course. We were asked to design a uniquely themed concept based on the history of smuggling in Bournemouth. Since opening in July 2019 (just in time for the school holidays) the Smugglers Cove course has seen amazing numbers of visitors coming to enjoy the inspirationally designed and built holes which include, a massive waterfall, large central lake, bespoke building structures, themed obstacles, and more!

Andrew Emery, Resort Development & Strategic Planning Manager for BCP Council, is delighted with the popularity of the course since opening (not including the past year with COVID restrictions). He provides us with his highly positive testimony on how the course has significantly raised average visitor spend, and also increased the amount of time people stayed at Pier Approach.

BCP Council logo

“More than happy to confirm that the Smugglers Cove Adventure Golf course constructed for BCP Council by Greenspan is on target to achieve projected footfall and visitor spend projections set out in the original business plan for the period since opening at the beginning of August through to the end of the financial year 31st March 2020, having achieved close to 29k visitors to date (end Dec 2019).  Visitor footfall is largely seasonally driven with around 49.5% of total footfall to date occurring during the school summer holiday period.”

“The development of the adventure golf course has introduced a new family leisure attraction to the seafront, complimenting significant recent investment in the public realm around Bournemouth Pier and provided additional reasons for residents and visitors to enjoy the seafront and extend their visits.  The course, which is run in house by the Council’s tourism department has helped to re-activate an underutilised site and generate a new source of revenue for the Council. The project has been conceived as a medium-term (5 year) solution for a space with significant planning constraints attached to it.”

 

Smugglers Cove Bournemouth Pier Approach

 

“The golf has played a key role along with a wider range of investments and improvements by the Council in the Pier Approach area to drive up visitor dwell and spend.  Other improvements have included a café extension, a water play facility, a new tourist information centre, new public lighting and refurbished public toilets.”

In 2015 and 2019 BCP Council undertook face to face visitor surveys in the pier approach area to measure the impacts before and after the various improvements. The results show that in 2015 average visitor spend on leisure in Pier Approach was £7.53.  By 2019 this had risen to £13.06.

Visitor dwell also showed a marked increase:  In 2015, 35% spent between 2 and 4 hours and 16% spent over 4 hours.  The results for 2019 showed: 52% spent between 2 and 4 hours and 29% spent over 4 hours.

Average Dwell visit time

“Finally, Greenspan worked closely with the Council to develop and deliver a course that reflects some key elements from Bournemouth’s little known pre-history as a smuggler’s haunt in the 18th century, prior to the development of the town.  The course presents some key elements of that story in an easily accessible way and we are already considering ways in which to develop this narrative further, contributing to a unique sense of place.”

We are appreciative of Andrew providing the testimony and are extremely happy about the course’s success.

For full information, visuals, and video on the Smugglers Cove project please Click Here

To visit the main website for Smugglers Cove please Click Here 

Latest Project

Clayton Caravan Park, St. Andrew’s, Scotland

Adventure arrives in St. Andrew’s – the “home of golf”

Greenspan Projects were instructed by Clayton Caravan Park to build a brand-new themed attraction, paying homage to historical and iconic surroundings…

Clayton Caravan Park is nestled in the beautiful area of Fife – with the wonderful advantage of such proximity to St. Andrew’s; the iconic “home of golf”. This five-star holiday park already has plenty to shout about in terms of leisure offerings for guests, yet the park owners identified an opportunity to enhance the space for families enjoying their time away, to help create memories that will last a lifetime.

This exciting 18-hole course was designed to transport visitors on a journey through the history of St. Andrews, where many say the sport of golf first started. Featuring grassy dunes and winding berms that mirror the look and feel of the ancient golf course, visitors can also enjoy playable props that reflect the iconic features of the local town. With a tranquil winding stream, stone bridge, famous buildings, and impressive archways and walkways, the course provides excellent playability against the backdrop of the historic St. Andrews… providing picture perfect photo opportunities at every turn.

Avid fans of the St. Andrew’s course will instantly recognise the famous landmarks featured throughout, such as the Swilken Bridge, Road Hole Bunker, St Andrews Castle, and Martyrs’ Monument… but in miniature!

From the initial design stages, each hole was carefully considered to ensure the construction of the course would be provide stunning landscapes at every turn – yet retain the spacious feel of the great outdoors. The hard and soft landscaping provides more immersive elements for a truly authentic feel of manoeuvring across a championship course, where avoiding the dreaded bunker is an absolute must!

Once visitors have completed their St. Andrew’s adventure, there is ample opportunity to enjoy a well-deserved snack and drink at the park’s Water’s Edge Café, or the Clayton Restaurant, AND the chance to enjoy a 10% discount on food and drink on the presentation of the adventure golf ticket. What better way to end a memorable round?!

To find out more about Clayton Caravan Park, please click here.

Check out more of our adventure golf projects, and more, by clicking here.

 

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