Resorts World Genting Adds Puttify to its Venue

Resorts World Genting is one of the biggest integrated resorts in the world, attracting millions of visitors annually to its theme parks, casinos, hotels, and entertainment venues. Inside First World Plaza, their newly refurbished shopping mall, they built NextGen, a gaming hall dedicated to high-tech entertainment. They brought in Greenspan to deliver a 9-hole Puttify course at its center.

Hotels and resorts are visited in groups, and rarely by groups of a single age. Children, parents, and grandparents arrive together and want something they can all do at once. Puttify gives everyone in the group a game they can play together, whether they golf every weekend or have never picked up a putter.

For hotels and resorts, this is what makes Puttify worth the space it occupies. As an interactive mini golf attraction, it draws players of all ages and skill levels, so a large share of guests want to play, and it runs at about 1.5 times the throughput of standard mini golf. An attraction that pulls a broad crowd and moves them through quickly returns its investment faster, which is what puts it on the floor of a resort like Genting.