Premium Putting Course for TopGolf, Mississippi

The Challenge: Elevating one of the world’s best golf experiences

It could be argued that TopGolf are one of, if not THE most recognizable name in golf entertainment today. With over 120 destinations worldwide delivering an exciting, social driving range experience tied to an extremely strong f&b business model that has skyrocketed the growth of participation in golf across the world in recent years, which has no doubt benefited the entire social golfing landscape, especially mini-golf, the classic golfing attraction that is still as popular today as it has ever been.

Mini golf however is going through a renaissance of sorts of it’s own, with startups like Tiger Woods backed Popstroke venues introducing the TopGolf business model to mini golf, offering a slick, tech-infused and most importantly fun experience. The success of these brands is built on the idea that in a world with many options and distractions, our venue needs to be where people choose to spend their money and time.

With that in mind, TopGolf approached Greenspan with one goal… design us a mini golf course that will diversify and elevate the guest experience at our Ridgeland, Mississippi venue.

The Concept

Our designers thought long and hard about how to deliver an experience that met the standards that TopGolf delivers with their own experience and ultimately the consensus was that a traditional mini “adventure golf” style course was perhaps too distant from the product TopGolf is known for, and given the local competition for that style of golf, our team decided to go a different way and pitch what has come to be known as a “premium putting” course.

This style of course, brings the experience away from crazy golf with windmills and loop-da-loops and back towards a traditional golf course design, with mounds, bunkers and influences from real golf course design in terms of how you plot your way around each hole. Most importantly this concept aligned with TopGolf’s existing clientele who ultimately come to the venue for somewhat of an “authentic” golfing experience, which is ultimately why this concept was received so well by the client.

The Result

Delivered on time and on budget, the 9 hole premium putting course we crafted perfectly blends with the aesthetic of the venue and the style positions it as the only mini golf course of it’s kind in the Jackson region, differentiating it from the adventure golf competition locally. Combined with their already very popular gamified driving range product and excellent f&b offering, TopGolf have seen an excellent uplift in business and a broadened clientele demographic.

Signature Greens

With over 50 years of experience in leisure attraction design and build, Greenspan were perfectly positioned to be the company that delivers turnkey premium putting venues worldwide. With centers in the UK, USA and Europe, and teams delivering design and build projects across a diverse range of sectors, Signature Greens was created to service this new wave of premium competitive socializing experiences centered around mini golf.

Greenspan have invested heavily to create in-house software design and product development teams so that any level of digital scoring, autoscoring or f&b integration can be delivered as standard, and our design teams have extensive experience in brand and interior design to ensure all elements even outside of the golf, are considered and factored in, delivering a complete social golf brand and FEC business in a box.

For more information about Signature Greens or what Greenspan can do for you, please reach out to our sales team: sales@greenspanltd.com