Mulligans, Norwich

We have worked with Adventure Leisure on yet another epic project following the fully-themed fit out of indoor adventure golf for Mulligans in Cheltenham… 

This time it’s in Norwich’s Mulligans venue at the beautiful Riverside Park. Greenspan Projects were delighted to be asked to create an 18-hole indoor adventure golf course… with a unique twist.

Each hole is designed to transport visitors on a journey from one nostalgic theme to the next – incorporating pop culture, trips to the arcade and a step back into yesteryear. Upon stepping into the first “room” there are a few surprises in store… from putting into a bathroom sink, to entering a room full of teddy bears with a giant claw machine “grabber”… it’s certainly not your average adventure golf scene!

Traversing a filming set, moveable arcade games, Ferris Wheels, abandoned ambulances, prison cells, skate parks and a real Harley-Davidson, to name a few elements, we have included a huge amount of playability, prop placement and special effects lighting to really enhance the competitive experience for visitors. During the day, families can enjoy the course together and in the evening, the venue opens its’ doors to more of a competitive socialising scene, with bar snacks, cocktails and other varieties of alcoholic and soft beverages. Visitors can also keep track of their scores with ease, and without the use of a scorepad and pen by utilising digital scoring on each hole! This allows for a much more seamless experience if maths isn’t your forte… allowing more time to enjoy the games.

Utilising plenty of space within this large complex, the golf entrance is adjacent to the central bar, where players can grab their putters and start their journey. Key considerations included the need to create an attraction that was fully in keeping with the Mulligan’s brand and one that was fully immersive, yet allows for photo opportunities and the chance to experience something totally different.

The theming and visual design process was intricately developed from initial sketches through to full 3D renders, taking into consideration the key sightlines around the course to provide visitors with a fully themed experience, and an immersive sense of discovery as they weave their way through the most weird and wonderful worlds!

From a design and build perspective, this has been an incredibly fun and exciting project to work on… where the imagination can truly run wild as more and more innovative ideas came to fruition. Greenspan have been delighted to work with Adventure Leisure again on this and know that visitors will relish the challenge and the experience of each unique segment.

To find out more about Mulligans, please click here.