- Golf, Indoor Golf, Theming
Strand Hotel
Londonderry, Northern Ireland
Derry’s social scene had plenty to offer. What it didn’t have was a venue where guest experience was the focus. The Strand Hotel set out to create a venue for competitive socializing, bringing together food, drinks, and a full roster of activities: mini golf, shuffleboard, darts, karaoke, and arcade games, and called it “Kaboodle”.
With only 2,000 square feet in a windowless basement, the challenge was to create a 9-hole boutique golf design that not only fit the space, but also elevated it, delivering the kind of immersive, high-energy experience that defines a true entertainment destination.
Our solution focused on unlocking the full potential of the environment, both visually and in gameplay:
For the venue, the commercial case is clear. Groups who play mini golf stay longer, spend across food and drink, and in turn try out other activities, turning a quick visit into a full evening out that guests remember and repeat.
Kaboodle has become one of Derry’s most talked-about destinations for group occasions, and the boutique golf course is central to that. It is what groups book around, what brings them back, and what sets the venue apart in a city that has never seen this kind of venue before.
For FECs and multi-activity entertainment operators, the same principle holds. The right attraction, whether adventure golf, tech-enhanced mini golf, or another format entirely, designed specifically for the venue’s space, audience, and vision, is what allows a venue to fulfil its potential and give guests a reason to return.
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