Greenspan Projects Ltd partners with Puttery – the latest US experience from Drive Shack Inc.

Greenspan Projects Ltd partners with Puttery – the latest US experience from Drive Shack Inc.

Exclusive attraction transports visitors on an epic tech-infused mini-golf adventure through different worlds  

Greenspan Projects Ltd. has completed work on a new US leisure venue combining golf and socialising.

Drive Shack Inc. is a renowned owner and operator of golf-related leisure and entertainment enterprises with a mission to connect people in a fun and novel way. Drive Shack Inc. is a recognised pioneer in providing unique and unexpected golf entertainment experiences, whether they take the form of conventional golf courses, expansive driving range facilities with cutting-edge technology, or the company’s most recent immersive putting concept, Puttery.

Puttery is redefining the game of putting with a contemporary twist in a vibrant environment and engaging experience that takes visitors from one course to the next. Each Puttery location combines distinctively themed nine-hole courses with lively bars and lounges where customers can hang out before, during, and after their tee time. Locations are currently operational in Dallas, Houston, Charlotte, and Washington, D.C.

Greenspan Puttery space

“With the countless number of ‘eatertainment’ venues that have popped up over the past few years, it’s no secret that the competitive socialisation scene is booming and here to stay,” says Mike Chicoine, Drive Shack Inc.’s head of construction and project development.

“What makes Puttery stand out from the rest is the elevated design, luxurious décor, and careful attention to detail throughout our venues. We have high expectations, and Greenspan’s robust design and planning group has quickly adopted our program to become a key contributor in our Puttery builds.”

Trio of courses

Greenspan Puttery Polar Bear

Greenspan Projects was chosen to use existing commercial space and change it beyond recognition to create the three mini-golf wonderlands for Puttery Houston. The Lodge is the first of three themes, where après ski comes to life in the Texas heat as guests take their shots amidst breathtaking views of the Rocky Mountains.

This course transports guests to cooler weather with a cosy wall-length fireplace, a larger-than-life polar bear, custom ski characters, and a ‘ski lift’ for selfies.

The demand for brands to provide unique photo opportunities for customers to share is unmatched, as experiences continue to take over our social media newsfeeds. The Library, the following course at Puttery, therefore provides guests with a wealth of opportunities to capture content for Instagram and TikTok.

While navigating the complex and prestigious course, visitors can peruse the books on the sleek shelves, pose with an enormous dimetrodon, spin a globe and take in the impressive artwork.

Delightful work

Lucy Barton, senior creative manager at Greenspan Projects, says:

“Having the opportunity to work a variety of these courses for Drive Shack encompasses the core reason I enjoy being a creative designer; the diversity between each golf theme allows the imagination to run wild. It allows us to not only explore different ideas but push the boundaries of what has been done before, to create a unique experience for the brand and the customer. It is always a delight to work with a client who is open to new ideas!

“One of my favourite things is how we take the concepts and add a ‘Puttery twist’ – nothing is too literal. Yes, you may be within a super cool, Billionaire Library environment…but you are here to play golf. We don’t want the customer to forget that.

“The projects have certainly taught us a few new ways of thinking; in some cases, we are working with much smaller areas than we have been used to. Therefore, developing space-saving solutions and being spatially smart has been and is at the forefront of our minds throughout. The customer journey, experience and playability are most important, whilst adhering to the regulations.”

Design expertise

The immersive themes that have turned the location into a hotspot for competitive socialising were created by Greenspan’s in-house technical and creative design teams. These colleagues integrate a wide range of skills and expertise, from interior design to architecture, and weave their exquisite designs and images into the more structural build components to bring concepts to life.

Greenspan Projects’ vice president of sales Brook Tuffin adds:

“Working with Drive Shack Inc. has been an amazing journey so far. It has been a pleasure to support Mike and the team with their incredible vision that has transformed competitive socialising beyond belief, where pushing the boundaries of design, and imagination has been unique and exciting.

“Puttery has certainly been one of the most gratifying projects to work on during my ten years at Greenspan – from both a professional and personal perspective. It has opened my eyes to new opportunities that I would never have thought could be possible in the past, and I genuinely look forward to the future and our collaboration with Drive Shack Inc. continuing.”

Greenspan Puttery Houston bar

Speaking of his company’s collaboration with Drive Shack Inc. and Puttery, Greenspan Projects chief executive officer Rod Morton, says:

“We are extremely excited and pleased to be working with Drive Shack Inc. in the design and build of their Puttery venues. They have an amazing vision and are creating something different in this fast-growing world of social entertainment. They have a clear strategy and ‘look’ which is both appealing and highly Instagrammable.

“Our projects with Puttery have allowed for a real boost to the expansion of our business within the US. Subsequently, this has allowed us to invest in new people and additional production facilities at Greenspan Projects to support this growth.”

The design and build specialist will be at IAAPA Expo later this month meeting new clients in Orlando, Florida, US.

Latest Project

E.M.S.R Adventure Park

E.M.S.R Adventure Park is a family-run location that has been open since 1994, and prides itself on its family-centric ethos. Every year they aim to expand their amazing offerings further by adding brand new attractions and activities that entertain families time and time again!

Currently, visitors can hop on the famous one-eighth scale miniature trains for a scenic tour around the country park. Take a stroll by the five-acre lake, spot wildlife, and explore ‘Grandma’s Garden’ maze. Children can play at the adventure playground and under-fives area, with relaxation points at the tea gardens for refreshments.

This year we are proud to become part of the amazing adventure… and partner up to build an incredible Adventure Golf Course at the park!

This one-of-a-kind course features handcrafted replicas of the park’s famous landmarks; a suspension bridge, control gates, and a tunnel, all sized down to mini-golf scale.

“𝘋𝘳𝘢𝘸𝘪𝘯𝘨 𝘪𝘯𝘴𝘱𝘪𝘳𝘢𝘵𝘪𝘰𝘯 𝘧𝘳𝘰𝘮 𝘵𝘩𝘦 𝘮𝘪𝘯𝘪𝘢𝘵𝘶𝘳𝘦 𝘳𝘢𝘪𝘭𝘸𝘢𝘺 𝘵𝘳𝘢𝘤𝘬 𝘵𝘩𝘢𝘵 𝘭𝘰𝘰𝘱𝘴 𝘢𝘳𝘰𝘶𝘯𝘥 𝘵𝘩𝘦 𝘴𝘪𝘵𝘦, 𝘐 𝘧𝘰𝘶𝘯𝘥 𝘪𝘯𝘷𝘢𝘭𝘶𝘢𝘣𝘭𝘦 𝘪𝘯𝘴𝘪𝘨𝘩𝘵𝘴 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘥𝘦𝘴𝘪𝘨𝘯 𝘰𝘧 𝘵𝘩𝘪𝘴 𝘨𝘰𝘭𝘧 𝘤𝘰𝘶𝘳𝘴𝘦. 𝘛𝘩𝘪𝘴 𝘪𝘯𝘴𝘱𝘪𝘳𝘢𝘵𝘪𝘰𝘯 𝘴𝘱𝘢𝘳𝘬𝘦𝘥 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘪𝘥𝘦𝘢𝘴 𝘧𝘰𝘳 𝘪𝘯𝘤𝘰𝘳𝘱𝘰𝘳𝘢𝘵𝘪𝘯𝘨 𝘤𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘪𝘯𝘨 𝘱𝘳𝘰𝘱𝘴 𝘵𝘰 𝘦𝘯𝘩𝘢𝘯𝘤𝘦 𝘵𝘩𝘦 𝘰𝘷𝘦𝘳𝘢𝘭𝘭 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦, 𝘢𝘯𝘥 𝘱𝘭𝘢𝘺𝘢𝘣𝘪𝘭𝘪𝘵𝘺. 𝘛𝘩𝘦 𝘤𝘭𝘰𝘴𝘦 𝘱𝘳𝘰𝘹𝘪𝘮𝘪𝘵𝘺 𝘰𝘧 𝘵𝘩𝘦 𝘸𝘢𝘵𝘦𝘳 𝘢𝘭𝘭𝘰𝘸𝘦𝘥 𝘶𝘴 𝘵𝘰 𝘴𝘦𝘢𝘮𝘭𝘦𝘴𝘴𝘭𝘺 𝘪𝘯𝘵𝘦𝘨𝘳𝘢𝘵𝘦 𝘪𝘵 𝘢𝘴 𝘢𝘯 𝘢𝘥𝘥𝘪𝘵𝘪𝘰𝘯𝘢𝘭 𝘧𝘦𝘢𝘵𝘶𝘳𝘦, 𝘧𝘶𝘳𝘵𝘩𝘦𝘳 𝘦𝘯𝘩𝘢𝘯𝘤𝘪𝘯𝘨 𝘵𝘩𝘦 𝘤𝘰𝘶𝘳𝘴𝘦’𝘴 𝘢𝘱𝘦𝘢𝘭.” – Amy Lague, Creative Lead. 

Whether you’re a novice putter or a mini golf master, this course is sure to challenge and delight you. The scenic views and whimsical course obstacles make it perfect for all ages.

This project is proof that, no matter how big or small your venue is, we can turn your space into something incredible! E.M.S.R had only 348 sqm, but we have been able to install a 9-hole adventure golf course with a water feature and additional planting, without the space feeling cramped or the holes having to be reduced in size.

Click here to start your adventure!

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