Greenspan Projects Ltd partners with Puttery – the latest US experience from Drive Shack Inc.

Greenspan Projects Ltd partners with Puttery – the latest US experience from Drive Shack Inc.

Exclusive attraction transports visitors on an epic tech-infused mini-golf adventure through different worlds  

Greenspan Projects Ltd. has completed work on a new US leisure venue combining golf and socialising.

Drive Shack Inc. is a renowned owner and operator of golf-related leisure and entertainment enterprises with a mission to connect people in a fun and novel way. Drive Shack Inc. is a recognised pioneer in providing unique and unexpected golf entertainment experiences, whether they take the form of conventional golf courses, expansive driving range facilities with cutting-edge technology, or the company’s most recent immersive putting concept, Puttery.

Puttery is redefining the game of putting with a contemporary twist in a vibrant environment and engaging experience that takes visitors from one course to the next. Each Puttery location combines distinctively themed nine-hole courses with lively bars and lounges where customers can hang out before, during, and after their tee time. Locations are currently operational in Dallas, Houston, Charlotte, and Washington, D.C.

Greenspan Puttery space

“With the countless number of ‘eatertainment’ venues that have popped up over the past few years, it’s no secret that the competitive socialisation scene is booming and here to stay,” says Mike Chicoine, Drive Shack Inc.’s head of construction and project development.

“What makes Puttery stand out from the rest is the elevated design, luxurious décor, and careful attention to detail throughout our venues. We have high expectations, and Greenspan’s robust design and planning group has quickly adopted our program to become a key contributor in our Puttery builds.”

Trio of courses

Greenspan Puttery Polar Bear

Greenspan Projects was chosen to use existing commercial space and change it beyond recognition to create the three mini-golf wonderlands for Puttery Houston. The Lodge is the first of three themes, where après ski comes to life in the Texas heat as guests take their shots amidst breathtaking views of the Rocky Mountains.

This course transports guests to cooler weather with a cosy wall-length fireplace, a larger-than-life polar bear, custom ski characters, and a ‘ski lift’ for selfies.

The demand for brands to provide unique photo opportunities for customers to share is unmatched, as experiences continue to take over our social media newsfeeds. The Library, the following course at Puttery, therefore provides guests with a wealth of opportunities to capture content for Instagram and TikTok.

While navigating the complex and prestigious course, visitors can peruse the books on the sleek shelves, pose with an enormous dimetrodon, spin a globe and take in the impressive artwork.

Delightful work

Lucy Barton, senior creative manager at Greenspan Projects, says:

“Having the opportunity to work a variety of these courses for Drive Shack encompasses the core reason I enjoy being a creative designer; the diversity between each golf theme allows the imagination to run wild. It allows us to not only explore different ideas but push the boundaries of what has been done before, to create a unique experience for the brand and the customer. It is always a delight to work with a client who is open to new ideas!

“One of my favourite things is how we take the concepts and add a ‘Puttery twist’ – nothing is too literal. Yes, you may be within a super cool, Billionaire Library environment…but you are here to play golf. We don’t want the customer to forget that.

“The projects have certainly taught us a few new ways of thinking; in some cases, we are working with much smaller areas than we have been used to. Therefore, developing space-saving solutions and being spatially smart has been and is at the forefront of our minds throughout. The customer journey, experience and playability are most important, whilst adhering to the regulations.”

Design expertise

The immersive themes that have turned the location into a hotspot for competitive socialising were created by Greenspan’s in-house technical and creative design teams. These colleagues integrate a wide range of skills and expertise, from interior design to architecture, and weave their exquisite designs and images into the more structural build components to bring concepts to life.

Greenspan Projects’ vice president of sales Brook Tuffin adds:

“Working with Drive Shack Inc. has been an amazing journey so far. It has been a pleasure to support Mike and the team with their incredible vision that has transformed competitive socialising beyond belief, where pushing the boundaries of design, and imagination has been unique and exciting.

“Puttery has certainly been one of the most gratifying projects to work on during my ten years at Greenspan – from both a professional and personal perspective. It has opened my eyes to new opportunities that I would never have thought could be possible in the past, and I genuinely look forward to the future and our collaboration with Drive Shack Inc. continuing.”

Greenspan Puttery Houston bar

Speaking of his company’s collaboration with Drive Shack Inc. and Puttery, Greenspan Projects chief executive officer Rod Morton, says:

“We are extremely excited and pleased to be working with Drive Shack Inc. in the design and build of their Puttery venues. They have an amazing vision and are creating something different in this fast-growing world of social entertainment. They have a clear strategy and ‘look’ which is both appealing and highly Instagrammable.

“Our projects with Puttery have allowed for a real boost to the expansion of our business within the US. Subsequently, this has allowed us to invest in new people and additional production facilities at Greenspan Projects to support this growth.”

The design and build specialist will be at IAAPA Expo later this month meeting new clients in Orlando, Florida, US.

Latest Project

Boom Battle Bar, Oxford Street, London

Boom Battle Bar’s flagship location at London’s Oxford Street is now live…

Greenspan Projects were delighted to bring innovative, immersive challenges to life again for Boom Battle Bar’s newest instalment on London’s Oxford Street. Nestled between popular eateries and retail outlets, this prime location was deemed perfect for the newest addition to the Boom family – and one of the busiest shopping and leisure destinations in Europe!

Visitors of this vivacious venue can find competitive games in abundance, including axe throwing, “crazier” golf, augmented reality darts and shuffleboard. The site hosts both the Boom and Escape Hunt formats over approximately 15,000 square feet and represents the Group’s flagship site given its format, size, and location.

Alongside its array of aforementioned activities, visitors can also enjoy beer or prosecco pong, karaoke, American pool, and large screens showing selected live sports events. These complement six highly immersive and exciting escape games, which come from the Group’s unique catalogue of successful, premium escape challenges.

Lit by striking neon lights in a spacious underground industrial setting, Greenspan have brought the pinnacle game to life at centre stage with innovative golf games such as Loop de Loop, Sk8r Kid, Rat Race, On yer Bike and Bullseye – and a Factory Finish with a twist!

This has been the biggest Boom Battle Bar project to date for Greenspan, and it’s certainly a testament to the Boom brand that they have worked their way up to such a prime location – which is now the 26th Boom Battle Bar venue in the UK. Greenspan have also worked with Boom Battle Bar on their Edinburgh, Birmingham, Bournemouth and Leeds locations.

Find out more about what Richard Harpham, Chief Executive of XP Factory plc in partnership with Boom Battle Bar, and Greenspan’s CEO Rod Morton had to say about the project by clicking here.

Check out the rest of the Boom locations by clicking here, and view the gallery below to see what you can expect when you visit…

On that note – if you don’t want to miss out, why not book now? Click here to find out more!

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