What are the hottest topics in the industry right now?
We spoke with Rod Morton, CEO of Greenspan Projects, in a quick-fire interview to find out…
What’s the most attractive attraction right now?
We’re seeing a lot of interest in unique and challenging attractions, like high ropes with lots of different elements that will put skills to the test… and increase the adrenaline! It’s also interesting to see these become more and more popular in places that are not your “typical” attraction venues – such as hotels, resorts, and retail outlets. It really says a lot about how the visitor experience is changing from traditional hotel stays and shopping…
What’s driven this?
It sounds very cliché now… but certainly COVID-19. When we were faced with being stuck indoors and banned from enjoying experiences for a prolonged period of time… it made that sense of getting “out there” afterwards even more exciting, so people want an experience that they’ll never forget. And if this happens to coincide with a shopping trip or a dining experience (which you wouldn’t usually experience at your typical theme park) then why wouldn’t you want to go for it?!
Who is winning in this area right now, and why?
An excellent example is Melco Resorts & Entertainment’s City of Dreams Mediterranean. It’s Europe’s first integrated resort in Cyprus and only opened its’ doors in July… but has already started to win awards and boasts one of Cyprus’s biggest adventure attractions which, again, has helped them stand out from your typical resort. It actually has a whole adventure park with eight attractions – built by Greenspan Projects!
Is the visitor experience going to continue to change?
It’s surely going to grow ever-more immersive. Our clients love the exciting elements of theming and props at the moment that allow their visitors to interact and pose for pictures – ultimately creating user generated content which is wholesome marketing material in itself! This is mainly for our current competitive socialising builds, but I feel the trend will continue to grow with other attractions. Watch this space!
How can Greenspan help you create an exciting new attraction?
Simple. Our team have decades of experience in this area and have delivered multiple projects to increase dwell time, provide excellent ROI and make your destination the talk of the town.
Contact our team today to find out more on: firstname.lastname@example.org or call:
📱 +44 (0) 2380 476 737 (UK) 📱 +1 682-282-0720 (USA) 📱 +357 2503-0250 (Europe)