5 ways to increase dwell time and revenue…

5 ways to increase dwell time and revenue…

How can we attract new customers?

How can we encourage repeat custom?

How can we increase visitor spend? familiar questions?


Whether you operate a country park, farm park, leisure/theme park, museum, heritage site, wildlife attraction, or otherwise, questions around sustainability and revenue will no doubt arise.

Regardless of the size of space and budget available, a bespoke design means that the opportunities really are endless, allowing you to make the most of the resources available to you. Inspiration is often a great starting point so we’ve put together 5 x ideas to help you think about how you can increase dwell time and revenue.


1. Adventure Play   – See more

Got a vast space that would benefit from ginormous treetop soaring play towers?…or a smaller space that would benefit from a themed play trail?

Have Space through the trees to install an exciting high ropes course that will cover its cost and generate excellent revenue in no time?

Adventure play can be designed and built to fit into literally any space making it the perfect addition to your visitor attraction.

See Large Adventure Play Project at Robin Hoods Wheelgate Adventure Park


2. Adventure Golf   – See more

Chinafleet Woodland Adventure Golf

Whether outdoor or indoor, adventure golf is a great addition to any visitor attraction. A themed course will attract all ages. Whether you offer it as a pay-and-play attraction or include it within the overall ticket price, it’s a fantastic way to keep your visitors engaged.

With bespoke obstacles around every corner, the element of surprise creates that all-important excitement that makes for a truly memorable visitor experience, making them want to come back time and time again. Themed adventure golf makes for some brilliant visitor photo opportunities too!

View Mr Mulligan’s 36 hole Indoor Adventure Golf Course

View China Fleet, 18 Hole Outdoor Woodland Adventure Golf Course


3. Indoor Play   – See More

Got a barn or other out-building that you’re looking to utilise? Got some existing indoor space that’s just sat empty?…

Make the most of your indoor space with a themed indoor play attraction. Great whatever the weather, making it a go-to place for families all-year-round. Incorporate it with/next to a café and watch the dwell time shoot up – generating extra revenue from your food and beverage sales!

Theme the indoor play to the surroundings…share a bit of history…tell a story through the design…it suddenly becomes more than play, it becomes educational!  View Flavour Forest Case Study


4. Assault Course

Want something a bit different? Encourage people to get active…promote teamwork by adding an assault course. It’s a great use of outdoor space complementing the natural surroundings, tailored to the existing landscape.

Great for families and community groups…corporate teambuilding…add a dog agility course and even the family pet can enjoy the experience!


5. Sand & Water Play

Kids love sensory play and a sand and water play area can provide endless hours of fun. Incorporate it with a picnic area, situate it near a café, position it next to an ice cream kiosk… a brilliant way to entertain the family and increase dwell time.

Encapsulate it with a theme…perhaps a dinosaur fossil dig…construction site…and the whole roleplay experience comes to the fore. It’s also a great opportunity to add in some educational resources to enhance the play value.




Our experienced in-house creative design and build team can work with you to create a fantastic, bespoke attraction that will help increase dwell time and bring in that all-important revenue. Contact us to discuss your project idea today!



Latest Project

Boom Battle Bar, Oxford Street, London

Boom Battle Bar’s flagship location at London’s Oxford Street is now live…

Greenspan Projects were delighted to bring innovative, immersive challenges to life again for Boom Battle Bar’s newest instalment on London’s Oxford Street. Nestled between popular eateries and retail outlets, this prime location was deemed perfect for the newest addition to the Boom family – and one of the busiest shopping and leisure destinations in Europe!

Visitors of this vivacious venue can find competitive games in abundance, including axe throwing, “crazier” golf, augmented reality darts and shuffleboard. The site hosts both the Boom and Escape Hunt formats over approximately 15,000 square feet and represents the Group’s flagship site given its format, size, and location.

Alongside its array of aforementioned activities, visitors can also enjoy beer or prosecco pong, karaoke, American pool, and large screens showing selected live sports events. These complement six highly immersive and exciting escape games, which come from the Group’s unique catalogue of successful, premium escape challenges.

Lit by striking neon lights in a spacious underground industrial setting, Greenspan have brought the pinnacle game to life at centre stage with innovative golf games such as Loop de Loop, Sk8r Kid, Rat Race, On yer Bike and Bullseye – and a Factory Finish with a twist!

This has been the biggest Boom Battle Bar project to date for Greenspan, and it’s certainly a testament to the Boom brand that they have worked their way up to such a prime location – which is now the 26th Boom Battle Bar venue in the UK. Greenspan have also worked with Boom Battle Bar on their Edinburgh, Birmingham, Bournemouth and Leeds locations.

Find out more about what Richard Harpham, Chief Executive of XP Factory plc in partnership with Boom Battle Bar, and Greenspan’s CEO Rod Morton had to say about the project by clicking here.

Check out the rest of the Boom locations by clicking here, and view the gallery below to see what you can expect when you visit…

On that note – if you don’t want to miss out, why not book now? Click here to find out more!

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